Sidsel has worked around the world with international clients and amazing photographers. She has worked for magazines like Vogue, Elle, Wallpaper and VS. Magazine and since 2009 she has worked as a product developer for Gosh Cosmetics.

In collaboration with Morten, I made a portfolio that puts her beautiful and diverse work in focus. The end result is a simple and modern website that provides the pictures with the space they need in order to bring about her unique attention to detail.



Tweet

Weekendavisen is a Danish newspaper published once a week – every Friday. It is traditional in the sense that it has no significant presence in digital media. The newspaper is very text-heavy and is primarily read by highly educated people. The content is a thorough analysis and perspective on current events, giving readers a new angle on the news.

It was important for me to create a unique tool for the iPad instead of just using it as another medium for the dissemination of content. In addition to give the users a good reading experience, it should also take into account their specific needs. One of the things I learned by talking to the readers was that, many of them used Weekendavisen as a research tool, the young readers used it in relation to their school and older readers used it for work purposes. I therefore created an extensive archiving tool which gave the readers an opportunity to create and share notes, linking to specific points in the article.
Weekendavisen do not write about what is happening in the world right now, but their content are based on it. I saw it as a prerequisite that the reader could bind the contents up against the current worldview and see articles put into context.

Weekendavisen get a lot of their inspiration from southern european newspapers, which is a characteristic and a differentiating factor in the Danish newspaper market.
It was important for me to stick with the neoclassical look, but give it a contemporary look that works on multiply media platforms such as iPad and larger computer screens, but also in the printet newspaper.


Tweet

I was asked to make the title sequence and end credits, together with various motion design for the film Junk Love.

The film stars Robert-nominated actor Peter Plaugborg (Submarino) as Edwin. He is alone on the spaceship SS Hamlet, when a leak suddenly begins to suck out oxygen. Edwin insists that he can fix it, but gradually, as the hours pass, it looks increasingly hopeless. Only when his ex-wife Sofia (Lisa Carlehed) make contact, Edwin realize there might be a reason to fight his way back to earth.

The challenge was to create a link between the beautiful atmosphere in the film, about Edwin's relationship with Sofia, with the contrived and mechanical, representing the activities on SS Hamlet. I created some very fine and delicate animations the symbolizes the pivot of the film – oxygen. And the typeface served as a constructed and mechanical counterpart.


Tweet

While in the summer Copenhagen is bursting with an impressive and diverse range of festivals and other cultural events, it's a little slack in the winter. FROST festival will awaken Copenhagen its winter hibernation and bring back life into the town.

We created a vibrant and fresh identity for the FROST festival, that lighten up the dark winter months in Copenhagen.


Tweet