Weekendavisen is a Danish newspaper published once a week – every Friday. It is traditional in the sense that it has no significant presence in digital media. The newspaper is very text-heavy and is primarily read by highly educated people. The content is a thorough analysis and perspective on current events, giving readers a new angle on the news.

It was important for me to create a unique tool for the iPad instead of just using it as another medium for the dissemination of content. In addition to give the users a good reading experience, it should also take into account their specific needs. One of the things I learned by talking to the readers was that, many of them used Weekendavisen as a research tool, the young readers used it in relation to their school and older readers used it for work purposes. I therefore created an extensive archiving tool which gave the readers an opportunity to create and share notes, linking to specific points in the article.
Weekendavisen do not write about what is happening in the world right now, but their content are based on it. I saw it as a prerequisite that the reader could bind the contents up against the current worldview and see articles put into context.

Weekendavisen get a lot of their inspiration from southern european newspapers, which is a characteristic and a differentiating factor in the Danish newspaper market.
It was important for me to stick with the neoclassical look, but give it a contemporary look that works on multiply media platforms such as iPad and larger computer screens, but also in the printet newspaper.


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