Sidsel has worked around the world with international clients and amazing photographers. She has worked for magazines like Vogue, Elle, Wallpaper and VS. Magazine and since 2009 she has worked as a product developer for Gosh Cosmetics.

In collaboration with Morten, I made a portfolio that puts her beautiful and diverse work in focus. The end result is a simple and modern website that provides the pictures with the space they need in order to bring about her unique attention to detail.

Have a look: hair-makeup.dk

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Weekendavisen is a Danish newspaper published once a week – every Friday. It is traditional in the sense that it has no significant presence in digital media. The newspaper is very text-heavy and is primarily read by highly educated people. The content is a thorough analysis and perspective on current events, giving readers a new angle on the news.

It was important for me to create a unique tool for the iPad instead of just using it as another medium for the dissemination of content. In addition to give the users a good reading experience, it should also take into account their specific needs. One of the things I learned by talking to the readers was that, many of them used Weekendavisen as a research tool, the young readers used it in relation to their school and older readers used it for work purposes. I therefore created an extensive archiving tool which gave the readers an opportunity to create and share notes, linking to specific points in the article.
Weekendavisen do not write about what is happening in the world right now, but their content are based on it. I saw it as a prerequisite that the reader could bind the contents up against the current worldview and see articles put into context.

Weekendavisen get a lot of their inspiration from southern european newspapers, which is a characteristic and a differentiating factor in the Danish newspaper market.
It was important for me to stick with the neoclassical look, but give it a contemporary look that works on multiply media platforms such as iPad and larger computer screens, but also in the printet newspaper.


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I was asked to make the title sequence and end credits, together with various motion design for the film Junk Love.

The film stars Robert-nominated actor Peter Plaugborg (Submarino) as Edwin. He is alone on the spaceship SS Hamlet, when a leak suddenly begins to suck out oxygen. Edwin insists that he can fix it, but gradually, as the hours pass, it looks increasingly hopeless. Only when his ex-wife Sofia (Lisa Carlehed) make contact, Edwin realize there might be a reason to fight his way back to earth.

The challenge was to create a link between the beautiful atmosphere in the film, about Edwin's relationship with Sofia, with the contrived and mechanical, representing the activities on SS Hamlet. I created some very fine and delicate animations the symbolizes the pivot of the film – oxygen. And the typeface served as a constructed and mechanical counterpart.


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While in the summer Copenhagen is bursting with an impressive and diverse range of festivals and other cultural events, it's a little slack in the winter. FROST festival will awaken Copenhagen its winter hibernation and bring back life into the town.

We created a vibrant and fresh identity for the FROST festival, that lighten up the dark winter months in Copenhagen.


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Fredrik Ödman is the photographer who has the ability to create an alternative reality, bluring the boundaries between photography and painting. His pictures take you on an extraordinary journey into the borderland between dream and reality. Fredrik shows in his photographic montages an extraordinary technical skill.

In collaboration with Morten Wibrand, I created a site that let the viewer experience the incredible universe of Fredrik Ödman. Take a look explore the site and be curious, and you will find hidden pictures.


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Their target audience is made up of career people, mostly men. They enjoy good food and good wine, but do not necessarily want to cook themselves, instead they seek inspiration and knowledge in the magazine.

We have developed an iPad version of gastro which gives the same good reading experience as you also receive in the printed magazine, at the same time it has become a tool where you can expand your knowledge about food and wine.


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We chose lightning letters and shapes to set the scene as the movie has some turningpoints wherehe main character meet these beings of light.


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The target audience for the show are young men who have just left home. They often live by ready meals and junk food, so we wanted to show them, in a fun and unpretentious manner where our food really comes from. This resulted in the idea of showing food in the process back from table to farm. And combined with a lot of Rock'n'Roll, we ended up with this.

The concept for the TV show is made by Kenneth Bisgaard at The Graphic Arts Institute of Denmark.


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